Web Summit 2022: Survival Guide

The event redefining the global tech industry that gathers entrepreneurs, startups, investors, major companies, and world leaders is back, and no one wants to miss the opportunity of being physically there.

The event redefining the global tech industry that gathers entrepreneurs, startups, investors, major companies, and world leaders is back, and no one wants to miss the opportunity of being physically there.

The Web Summit machine is running at full speed for a return to normality after a virtual edition in 2020 and a more controlled run in 2021, and we feel like it’s part of our job to give you the best tips to make the most of the event, and of course, Lisbon.

Softlanding knows all the questions that pop to mind when preparing for this conference, and that is why we leave you here some tips and hacks to help you take advantage of everything Web Summit has to offer:

Preparation is key

  1. Web Summit is all about being seen! Whether you are a startup or simply representing your company, make sure that you are promoting your brand as much as possible;
  2. Know your product in meticulous detail and be prepared to talk about it nonstop;
  3. Train your empathy and work on improving your communication skills. You need to learn how to feel free, and when you meet new people at Web Summit, be willing and eager to talk and able to answer slightly more complex technical questions that may surge;
  4. Take every opportunity to network. The whole Web Summit is networking heaven, but somehow unintentional connections away from the booths stay with you the most because of their informality;
  5. Unless you are a major company, we wouldn’t recommend bringing any branding that is too expensive or heavy – it may not pay off and will be a pain to transport;
  6. Take care of investors beforehand and contact them way before the conference starts. If you are looking for funding from specific VCs, create pitch decks just for them – the funds will only invest in the niche they specialize in. Memorize the names and faces of the representatives of the funds and book meetings ahead. Don’t forget to follow up afterwards;
  7. Last but not least and equally important – focus on comfortable shoes, as your feet will be on fire by the end of day 1.

Pitch as if your life depends on it

Throughout the conference, you will hear dozens, if not hundreds of pitches, so you need to find a way to stand out. You should be able to answer the following questions:

  1. What is your product all about?
  2. How are you different from your competitors?
  3. What are the main features, and how do they work?

It would help if you also were prepared to ask some uncomfortable questions, like those about your weaknesses or bigger competitors. You can prepare yourself by knowing your strengths and weaknesses and researching your competitors’ weaknesses.

Remember that the key to pitching is to establish a meaningful connection first. Ask questions and show interest in the person you are trying to connect with. Not only will this help you modify your pitch for a better chance to convert, but it will also show the other person you are there to help solve their problems.

Night Summit is worth your appearance

Most of the best networking goes on at Night Summit, so make sure you know where to be each night preceding the conference. Night Summit is the best place to understand your leads – in a neutral atmosphere, and after a few drinks, you can ask them whatever you need to make the sale, and they will eagerly tell you what’s on their mind. Even if you don’t want to network, Night Summit is a great way to unwind after a hard day. If you’d like to catch up with Softlanding, give us a heads up as we will be there.
You’ll find more gatherings than you could attend each night in Lisbon. Look for the ones that suit your objectives, as it is a great way to zoom in on a particular sub-section of the event.

Talks worth attending

Leadership and Investment: Defying gravity: Growing a startup in a downturnHow to navigate an evolving digital economyScale v profitBuilding infrastructure for European innovationsWhat investors look for in a product roadmapNavigating through a SaaS recessionKey factors for dominating user acquisition in 2023Betting on the future: Where VCs are investing nextThe future of ‘buy now, pay later’, for B2BUnlock the power of global remote teams todayHow brands deal with an ageing societySecure investing: Know what you are getting intoMaking sense of the future of work

Fintech and Crypto: Prioritising the customer journey in fintechQ&A with Binance CEO Changpeng ZhaoInvesting, neo-banking and green investingCan banks compete with fintechs?Crypto and financial institutionsDecarbonising cryptoWhat’s next for digital banking?Send money without a bank accountUnbanked potentialTransitioning to the Web3 economyHow OpenSea is building the NFT ecosystemConnecting AR and the metaverse to bring utility to NFTsWhy GameFi continues to grow despite the crypto downturnHow to stay hot this winterHow to scale globally, while disrupting the payments landscapeHow blockchain will change the future of fandomInvesting in the wake of the crypto crashWill regulation scale crypto into the mainstreamUnlock cash: What your bank isn’t telling youThe future of crypto: What’s next for this craze?How NFTs will really be used

Marketing and Advertising: How Gen Z consumes newsHow the fusion of adtech and fintech will disrupt the marketing industryFuture-proofing the creator economy, How Jameson whiskey rocks its marketing mix with AIUI/UX trends in 2023The bedrock of the next digital eraBridging the gap between web 2.0 and Web3The cost of going viralNext-gen news, start-ups and streamersOwning your nicheDigital transformation and the future of marketingAdvertising is deadMarketing in a recessionWill Web3 make or break social media?Going viralMeet the 2022 ‘Best Global Brands’Who do you want to be in the metaverse?How AI is changing the future of work and democratising business communicationsHow blockchain, privacy and data are driving a new era of advertising

AI and Machine Learning: Alexa’s next AI trick: Disappearing, AI’s roadmap for global prosperityTime to define AIThe future of AI image generation is the creatorMe, myself, and generative AIThe journey to intelligent creativeWill quantum computing revolutionise our daily lives?Building better experiences with behavioural AIHow super apps can create better citiesHow AI is transforming product development6 rules for dominating the decade of dataHardware that can read your mindHow to regulate AIClosing the loop with AI: Turning waste into resourcesDebunking the great AI lie

Sustainability:‍ Is climate salvation lost in translation?Climate tech: A trillion-dollar opportunityWhat next for the global economy?Decoding data to decarbonise our planetThe power of a purpose-driven brandSpace isn’t just for billionairesCan a virtual world build a more sustainable one?Blockchain with a purposeDiving deep into the blue economyInnovating our way out of the carbon crisisCan you be mission-driven and VC-backed?Drive the change, change the driveHow to unlock supply chains’ full potentialSustainable mobility for future goodThe future of solar carsAlternative fuels: The race to replaceInvesting in circularityLeading the way to net zeroTaking greenwashing out of climate tech VCHow digitisation can power sustainabilityOpportunities for climate and ocean innovationPowering the transition to renewable energy

‍Attending the four days of Web Summit is no piece of cake, but all that preparation, pitches, sleepless nights, and days spent on your feet will bear fruits for months after the conference. And there’s nowhere else you can get that experience!


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October 28, 2022
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